Other tech giants, including Meta, Microsoft and Google, have similar efforts with their own incubators - NPE, Microsoft Garage and Area 120, respectively. Launched last November and named after Pinterest’s first office, TwoTwenty’s goal has been to foster more internal experimentation at the social network and increase its pace of innovation. “As this app is in its initial test phase, we don’t have any additional details to share on the record at this moment,” they added, declining to share more about its future plans or monetization potential. “With more people coming to our platform for creative inspiration, we’re continuously experimenting with new ways to help Pinners and Creators bring their ideas to life.” Shuffles is an engaging way to create, publish, and share visual content,” the spokesperson said. “Shuffles is a standalone app created by TwoTwenty, Pinterest’s innovative incubator team. While the company hadn’t formally announced its plans around Shuffles, a Pinterest spokesperson confirmed the app hails from its new in-house incubator, TwoTwenty. The app’s description suggests it could be used for visualizing a room makeover, fashion ideas, moodboards and more. The final project can be shared with friends for collaboration or posted to public groups where others can “remix” the original creation in their own way. Images in Shuffles can then be rotated, layered and resized on the screen to create the collage, and animations and effects can optionally be added. They can also cut out individual objects from within an image using a tap - a feature that recalls iOS 16’s own clever image cutout ability.
The app is currently in an invite-only status with the ability to join a waitlist from its home screen.Īccording to Shuffles’ description on the App Store, users can build their own collages using Pinterest’s photo library or snap photos of objects they want to include using the camera. The company has quietly launched a new iOS app called Shuffles for putting together collages using photos, image cutouts and other animated effects. Pinterest may be best known for shopping inspiration and design ideas, but the company’s newest product wants to inspire its users to tap into their own creativity.
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